You see D&D references in the strangest places these days.
The bottled water brand Glaceau Vitamin Water has the following on the label of their Perform water: "... Sure, "jocks" seeking more oopph to go extra innings, play a fifth-set tie-breaker or nail a triple axel benefit from drinking this beverage. However, it has been said that the "athletically challenged" can also use it while engaging in their own forms of strenuous activities, like, well, becoming a Dungeon Master..."
I resemble that "athletically challenged" bit, but I'm glad to see someone finally recognizing how strenuous a task DMing can be. Especially for my players... (submitted by Charles Ryan)